This is an interesting article about the history of Chevy trucks.
http://news.pickuptrucks.com/2012/10/95 ... story.htmlAnd the part about the LUV
In spring 1972, Chevrolet started selling the LUV pickup on coastal markets. Built by GM partner Isuzu, the LUV featured a 75-hp four-cylinder engine and four-speed manual transmission. Although the specs were modest, the LUV was a fully functioning pickup, with a ladder-style frame, a 6-foot bed and a payload of 1,100 pounds, plus room for two passengers. Within a few years, soaring gas prices would make compact pickups like the LUV a major factor in the U.S. truck market, and it wasn’t long before Chevrolet started work on a homegrown small truck.
I noticed the skipped the "73-"87 full size body style though.
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OK, I'm over it. Where's the beer?